grocery
You’ve got great products that should sell like mad at Canadian grocery retailers. Now how do you get them on shelves? How about the mass and club channels? If they’re already on shelves, how do you give them that boost to get to the next level? While we’re at it, how do you get products from the US or overseas over Canadian borders and set up with an intelligent logistics solution?
Hint: The answer to all of these questions is the same, AMCA Sales and Marketing.
A FOOT IN THE DOOR
We know who to talk to in order to get that all important first meeting. More importantly, retailers know AMCA and they trust us with their most valuable asset, their time.
NOW KICK IT IN
Understanding category roles and intents and each brand’s positioning.... Developing a well thought out cost and retail structure… Leveraging retailer specific promo vehicle and loyalty programs… The devil is in the details. AMCA will make your first impression with each retailer a lasting one, by delivering exactly what retailers want to see in a proposal.
CLOSE IT BEHIND YOU
Getting product on shelf is step one. Every step that comes next needs to be calculated. Competition is fierce and retailer expectations are demanding and ever shifting. AMCA will be forever analyzing both your business and that of the competition, ensuring that the plan set forth on day one continuously evolves to support the changing needs of the category, its consumers and your brand.
retail services
Your planogram positioning is second to none. Promotional plans are dialed in. But what about where the rubber meets the road? Does your brand have champions to promote it at store level all throughout Atlantic Canada?
Come see what makes AMCA special at store level, from salesmanship to technology to relationships.
data analytics
We believe in fact based selling. While our relationships are second to none, a handshake no longer cuts it in today’s fast paced retail environment. With AMCA in your corner, you can rest assured that you will always be on the leading edge of data analytics. We leverage best in class software and reporting tools to give us the hard data we need to back up your sales story. In some cases, you may find that your sales story is the piece that needs to adapt to changing markets.
Know which way the wind is blowing, and set your sails accordingly.
we can help
Reach out to us.
What makes your products special, and what challenges do you need to overcome to bring your business to the next level?
Chances are, AMCA can help you find your way.