AMCA leverages best in class data analytics software on a daily basis. We are total data nerds, and put that nerdiness to work for our brands. In today’s modern world, we have all the information one could ever dream of at our beck and call. Staying ahead of the competition requires putting in the work to mine that data, and knowing how to use it intelligently.

Here are some of the ways that getting our hands dirty with data helps AMCA win for our vendor partners everyday:

• Calculating optimal price points for everyday and promotions, maximizing revenue while optimizing trade spend

• Understanding how changing variables impact consumer decision making

• Identifying emerging trends and adapting our offerings to be first to capitalize on them

• Building a case for improving product placement and/or distribution

• Delivering next level demand forecasting to optimize inventory management